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<\/p>\nIn times of Booking.com, Agoda and Airbnb, it is predominantly small hotels that do not score with their own hotel websites. But even some medium and large hotels still underestimate the value of having their own online presence in the digital age. In doing so, they are the most important part of your direct booking channel.<\/p>\n
Even though booking platforms can help to attract new guests, filtering by price often plays a major role for searchers in this case. To sell oneself below value, only to be displayed high up, however, is not an optimal solution, especially in the long run. If you really want to have long-term success with your hotel, you should therefore also have a digital presence. In addition to the web design and professional photos on the hotel website, this also includes the findability via search engines. This may sound very elaborate and costly at first, but in the end it doesn’t necessarily have to be. We have therefore compiled the best tips for successful hotel websites for you and tell you how you can generate more bookings via your website in the future.<\/p>\n
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The most important thing in advance: While the term “website” describes the entire Internet presence, i.e. all pages, “web pages” refers to the individual pages, such as the homepage or a booking page.<\/p>\n
Websites should always have the intention to motivate visitors to take an action. This can be, among other things, signing up for your newsletter, following you on social media, contacting you or making a direct booking.<\/p>\n
The hotel websites as an optimal sales tool<\/p>\n
Your hotel websites take on several roles at once when it comes to attracting new guests:<\/p>\n
Three more reasons why a hotel website is so important:<\/p>\n
1. It helps you gain more visibility thanks to local search engine queries.
2. Direct bookings mean you don’t have to pay commission to third party suppliers.
3. With a professional website you strengthen your hotel branding.<\/p>\n
How to create an appealing web presence? <\/p>\n
It only takes a few seconds to decide whether visitors stay on your website or quickly click on to another page. The basics are crucial: a clear structure – from the photos to the texts to the menu bar – as well as the right web design for your hotel. The following website structure has proven successful:<\/p>\n
To encourage potential guests to book, there is of course no universal solution. However, there are some basics and tricks we would like to share with you:<\/p>\n
Extra tip: Also use photos of guests who are part of your main target audience. This way you directly address the desired customer segment.<\/p>\n
Extra tip: You can also add a short booking or contact form at the end of selected web pages to give interested parties the opportunity to ask any questions they may still have.<\/p>\n
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Once the hotel websites have been created and can be viewed online, the next step should be to set a regular frequency in order to analyze the most important key figures such as calls by search engines and the keywords responsible for them, as well as clicks on certain pages. With the knowledge gained from this, you can optimize your website accordingly.<\/p>\n
But updates are also important, in case your images are outdated or something else has changed, so that travelers always get the latest information. Sometimes it is also worth redesigning the website.<\/p>\n
Attract more guests with successful hotel websites! Once you have implemented the above tips, you will see how much potential has been lying dormant in your hotel websites so far. And even though it may seem overwhelming and sometimes quite complex at first, optimizing your website is definitely worthwhile. Above all, to position themselves more independently of third-party providers.<\/p>\n
If you don’t want to venture on your own, you can of course get support, for example at:<\/p>\n
But we are also available to you as a service provider and take over the complete revenue management of your hotel. This way you don’t have to worry about anything and you have the freedom to concentrate on other important areas of your business, thus keeping your turnover and costs under control.<\/p>\n","protected":false},"excerpt":{"rendered":"
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