Today, we’re highlighting the topic of commercial lighting for you in our energy efficiency blog series. There is a lot of potential hidden here – you can simultaneously save energy and increasingly expensive electricity, and eminently improve the atmosphere for your employees and customers.

Light is a big and important feel-good factor for your employees and customers in your business, but it also makes for more efficient work and a stimulating shopping experience. Many underestimate the impact of lighting until they see and experience the difference in their own operations.

Payback rate as short as hardly any other modernization program

What many don’t know: LED lighting is subsidized by the state in many cases. This promotion applies to indoor lighting, as well as outdoor and street lighting. And in the overall calculus of financing the retrofit of your light fixtures and modernization of your lighting system, taking into account the subsidies and thanks to the relatively moderate and manageable costs plus the high potential for energy cost savings, the payback rate of financing is, on average, only two years. That means you’ll have the money you invested in the retrofit back in your business assets after just 24 months through energy cost savings.

Promotion by the federal subsidy for efficient buildings

The Federal Ministry of Economics and Export Control’s federal subsidy for efficient buildings combines various subsidy programs under one large program. The Federal Support for Efficient Buildings – combines former support programs for the promotion of renewable energies in the building sector and energy efficiency. It supports u.a. new heating systems, the optimization of existing heating systems, measures on the building envelope and the use of optimized system technology.
This also includes the promotion of LED – this has been available since 01.01.2021 available. The purchase and installation costs are subsidized with 20%. The construction support and/or a specialized planning are promoted with 50%. Specialist planning is particularly important if you want to modernize to a so-called “intelligent lighting system”. These systems make it possible to control the lighting intelligently and to define and adjust it individually for each area of your operation. In addition, these switching centers can be coordinated with the ventilation and heating system so that they work together optimally.

Highly efficient indoor and hall lighting

If you want to update your indoor or hall lighting, the installation of high-efficiency lighting is encouraged. This includes the products luminaire, illuminant, reflector and the cover. This must be combined with a control and regulation system that matches the intended benefits. The subsidy rate is as high as 30% in some municipalities.

Intelligent LED lighting technology is a prime example of how technology can be used to achieve our climate protection goals. And how to achieve a high return on investment with investments in climate protection. Immediately after retrofitting, you will demonstrably reduce energy consumption and CO2 emissions by up to 80%. The investment in intelligent lighting systems pays for itself after ca. 24 months. And that with a service life of approx. 17 years of light sources – without loss of quality. Regular maintenance work is therefore not required.

There are certain general conditions that must be met for the grant to be approved:

• Luminous efficacy of at least 100 lm/W
• Luminous flux maintenance of 80 %, with a service life of 50.000 hours
• Color rendering: the CRI value must be at least 80 RA
• the control of the lighting system must comply with the reference design according to ENEV (Energy Saving Ordinance) Annex 2, Table 1
• Proof of at least 50 % greenhouse gas savings
• Lighting design according to DIN EN 12464-1:2011-08

You ask yourself how this looks in practice?

We have also interviewed an expert for you for this article:

Reinhard Krotz, managing director of “Working Light LED Lichtsysteme GmbH” in Hamburg, has already carried out many refurbishments and modernizations of lighting systems with his team.

1. What can companies change right now to make their operations more energy efficient??

“Modernizing the lighting and converting it to an automated, intelligent system is recommended for every type of business and company. Here, an energy saving potential of up to 80% can be achieved with a relatively manageable effort (both in terms of time and money). And as a positive side effect, you simultaneously reduce the heating of the room temperature when you convert to LED, have a stable service life of the illuminants for up to 20 years and can immanently improve the working atmosphere of your employees via the intelligent illumination. Most of our customers, after the implementation of the modernization of their lighting system, contact us with the feedback: “we should have done this much earlier!”

2. What can every business implement immediately to reduce energy demand and save energy significantly by winter?

“Now money is still relatively “cheap” and therefore you should tackle the modernization of your lighting system as soon as possible. The payback period is shorter than for almost any other renovation project, and in addition, you can apply for valuable subsidies. After only two years on average, the investments have already paid for themselves through the energy costs saved. It takes no more than 8 weeks from decision to contract award and so far there have been no supply shortages of our materials. So don’t wait any longer, modernize your lighting as soon as possible and you can save a lot of precious energy very soon.”

3. What is your tip for implementation? What is the best way to make this change in practice and what should you bear in mind??

“Do the retrofit in one go and modernize all of the lighting in your facility. So you can make the entire system completely controllable and use these controls and interfaces not only to intelligently and digitally control all of the company’s lighting, but also to merge and coordinate it with your heating and ventilation system. So you can analyze your energy consumption and the light control also automated and save reports about it. These “reportings” will become mandatory in the coming years. So, by modernizing your lighting system, you combine many advantages and provide for the future already today.”

So what are you waiting for? Request financing for your intelligent lighting system today and take advantage of our service to obtain the best offers for you and automatically take into account the use of subsidies. We look for the best conditions for you in our network of around 300 financing partners. It pays to compare – now more than ever!

Read the posts in the energy efficiency series on ventilation systems here, and the interview with Dr. Tatjana Ruhl of DENEFF on the energy crisis. In the next blog posts, we will highlight the energy-saving potential of heating systems and heat pumps.

Sign up for our newsletter here to receive all the exciting news about commercial financing directly to your inbox.

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There are two main uses for VPNs: you can use them to connect remotely to a private intranet, or you can connect to an existing network to filter your Internet activity so that it is (theoretically) untraceable to you Why Not Believe Them? 5 Common VPN myths and why you shouldn't believe them planning a VPN? Not sure where to start or confused about what they do? Let's take a look at the top five myths about VPNs and why they simply aren't true. Read more .

This post focuses mainly on the latter use. If you're interested in VPNs for activity filtering 11 reasons why you should use a VPN Virtual private networks are affordable and easy to use. Here are some reasons why you should use a VPN if you haven't already. Read more, then you should stick to these logless VPNs that really care about privacy protection. 6 Logless VPNs That Take Your Privacy Seriously 6 Logless VPNs That Take Your Privacy Seriously In an age where every online move is tracked and logged, a VPN seems a logical choice . We looked at six VPNs that take your anonymity seriously. Continue reading .

In any case, VPNs can be finicky. Networks are a complicated beast, which means you're more likely to run into problems than not – and one of the most common problems is slow internet speed. If your VPN seems slow, here are some tips to help you out.

1. Choose the right server location

This is possibly the most important thing to note, and it's related to how VPNs actually work.

Let's say you want to use a VPN to bypass certain routing-related issues that bring down your latency in online video games. 5 Uses for a VPN 5 Renewal Uses for a VPN More information. Connecting to a VPN can change how your data is routed across the internet, avoiding problems like intermittent network outages.

Let's say you're in New York playing a game whose server is also located in New York. Typically, your data will arrive at the server on the fastest path and then return to you on the fastest path, resulting in latency of perhaps 20 milliseconds.

Suppose you are connected to a VPN in France. Your data needs to be filtered through this VPN. That means they have to get to France first, then to the server in New York, then back to France, and then back to your device again. That extra distance could mean your latency is now 250 milliseconds.

For speed, always choose the VPN location closest to the final destination if you can. Note that for things that don't depend on latency (e.g. browsing the web), it doesn't matter..

2. Reduce the level of encryption

VPNs can use different security protocols to encrypt the data they let through. Not all VPN services support all protocols, but many of the standard protocols are widely supported.

The thing about encryption is that it can be computationally expensive. Every single bit of data that leaves your device must be encrypted, and every single bit of data that comes back must be decrypted. The stronger the encryption, the more processing power you need.

If your device's CPU isn't fast enough, it can cause a bottleneck when processing data. Even if your Internet can handle 100 Mbps, this does not matter if your encryption is so strong that it only processes data at a speed of 10 Mbps.

Theoretically, the speed hierarchy is from fastest to slowest PPTP> L2TP / IPSec> OpenVPN> SSTP> IKEv2 / IPSec. Take a step back if your device doesn't have enough processing power.

Note that this is only advisable if you do not need maximum security for all activities you perform over VPN. If you're using VPN to access content blocked in the region, you didn't use VPN, but you should have: The VPN Checklist 8 You haven't used a VPN, but should have been: The VPN Checklist You haven't considered subscribing to a VPN to protect your privacy. Now is the time. Read more, for example, and you'll be fine.

3. Don't set up a VPN on your router

As a VPN user, you have two options: You can either set up a VPN on your router or a VPN on each individual device you use (e.g. Computer, smartphone, tablet, etc.)..

Always go with the latter option.

One reason routers are so cheap. Should I buy a WLAN router, a modem, or both?? Should I buy a cable internet WLAN router, a modem or both?? Do you need a WLAN router, a cable modem or both? Most people don't think much about it because they can just ask friends and family for help when problems arise. Read More is that they don't need next-gen CPUs to be effective. Unfortunately, this means that even last year's smartphone is faster than today's router. This will cause a bottleneck in data speeds for the above reasons of encryption.

But even if we assume a router with processing power equivalent to a modern smartphone, you still need to consider the fact that this one router encrypts / decrypts data for multiple devices. That's a lot of data to process!

4. Test both TCP and UDP

In general, UDP is much faster than TCP. What is the difference? Well, TCP needs to establish a connection between two endpoints (ex. B. You and a website) and then constantly checking to make sure all data has been successfully received at the destination. UDP only shoots data to the Internet and doesn't care about verifying that the data is getting to where it needs to be.

This extra bit of TCP overhead is slower because when you send data, multiple acknowledgements must occur between you and the destination. Therefore, using VPN over UDP can be much faster. Check your VPN settings to see if manual switching is supported. The process may differ from service to service.

Also note that your ISP may detect and throttle TCP traffic over VPN. This is more common than you might think, as many people use VPN for streaming media and torrenting. Both usually use TCP. Switching to UDP can improve speed, but may result in a more unstable connection. Experiment and see for yourself.

Update your ISP or VPN plans

At the end of the day, a VPN will never be able to increase your internet speed beyond that of your ISP. If your VPN speed is slow because your basic internet speed is low, you have no choice but to upgrade your internet plan to a faster level.

Switching from wifi to cable can result in faster speeds in some cases.

Keep in mind that certain VPN providers may throttle your speed, especially if you're using a free VPN service. 5 Big free VPN services compared: which one is fastest? 5 great free VPN services compared: what's fastest? If you've never used a VPN before, you may want to reconsider. A VPN routes your internet connection through an encrypted third-party server and secures your data. But which VPN service is faster? Read more . You should also be on the lookout for new VPN technologies.

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Founding in a team: Founding with friends

Friends can be the ideal business partners. The thought is also obvious, after all you sometimes know each other since the sandbox. The example of Bluebird Mountain from Hamburg shows that it can be worthwhile to build a team among friends.

We met at university, or rather we have been friends in various constellations since our school days. The foundation was mainly inspired by countless skiing vacations we spent together.

Konstantin Kollar from Bluebird Mountain also considers the admission of limits to be particularly important when founding a company as a team:

Tell each other early on when you need breaks, and take them and allow each other to have them.

However, founding among buddies does not always work. You can read about the advantages and disadvantages of such a combination in the article on founding with friends. Whether with friends or other constellations: Just because you get along well in private doesn't necessarily make you good business partners. (Photo: piktochart)

Family members as co-founders

Starting a business with your own parents or siblings? For some unimaginable, for others like the founders of NautilusLog the beginning of a success story. Otto Klemke sees great advantages in founding a company with family members – but also points out that there is friction from time to time:

You don't really get to know people until there's a spat. You can skip this step here. But that doesn't mean that things won't go wrong at some point. Open communication can help a lot.

Similar to founding a company among friends, however, the same applies here: If you get along well in your private life, you don't necessarily have to work together in business. Before founding a company, you should therefore carefully consider whether you are a good match for each other on this level as well.

Founding with relationship partners

You have a partner at your side who goes through thick and thin with you? Why not found a start-up together?? Many successful entrepreneurial couples show that this can work out excellently. After all, you already go about your daily lives together, so you know each other's strengths and weaknesses very well. For Benedikt Sauter of the start-up Xentral, it's clear that founding the company together with his wife Claudia has given him the support he needs along the way:

My wife Claudia and I founded the company together. Two weeks of permanent employment are my balance sheet. I realized right away that I wanted to be my own boss. That's why we decided to set up production together. The best decision from today's perspective.

The constellation of a partnership is particularly exciting for a foundation, because it can also result in tax advantages. For example, in a marriage. Of course, this option is not an absolute recipe for success – sometimes it can even hurt to combine a love affair with the founding of a company. Whether founding a company with your life partner is a burden or an enrichment for love, you can find out here.

Women are still rare as founders

When researching the topic of "founding together," we noticed that women are still underrepresented in startups. In 2017, for example, the proportion of women founders in Germany was just 29 percent full-time and 44 percent part-time. This chart shows a negative trend in the proportion of women in the already male-dominated start-up scene in Germany over the last few years. (Graphic: Statista) The reasons for this are many and varied: for example, the desire to have children, but also the greater fear of failure compared to men, play a role. More mixed or female teams would be a real enrichment for the still male-dominated start-up landscape in Germany.

Five key basics – no matter who you start with

Whatever constellation you decide on when founding a team: It is important that decisive aspects connect you with each other. This includes the following five.

#1 Vision

The shared vision should be clear from the start. Where do you want to go and what will inspire you on this long road to a successful company??

#2 Clarify the form of the business

GbR, UG or even a GmbH (limited liability company)? Right from the start, it is essential that you agree on the form of the company. Otherwise your best business ideas can fail because of this organizational hurdle.

#3 Looks at the ability to work in a team

Are your friends reliable and punctual for moves? Can your brother handle money? Is the partner capable of criticism?? If you can answer these or similar questions unreservedly with "yes", there is nothing standing in the way of founding a company together. Deficits in this area, however, can lead to difficulties in business.

#4 More sympathy than competence?

Never start a business with someone just because you want to help them out of a difficult time. For example, if your partner or friend is unemployed. This can be a good option if the other person also has the appropriate skills for self-employment. But remember: You want to found a start-up, which requires a lot of energy, know-how and commitment. This requires an unbiased view of the competencies of your co-founder, regardless of his or her life situation.

#5 Founding in a team needs clear structures

You can save yourselves a lot of trouble if you make sure right from the start that everyone knows exactly what their own area of activity is. Therefore, determine as early as possible who has which tasks and where the boundaries lie.

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Even though booking platforms can help to attract new guests, filtering by price often plays a major role for searchers in this case. To sell oneself below value, only to be displayed high up, however, is not an optimal solution, especially in the long run. If you really want to have long-term success with your hotel, you should therefore also have a digital presence. In addition to the web design and professional photos on the hotel website, this also includes the findability via search engines. This may sound very elaborate and costly at first, but in the end it doesn’t necessarily have to be. We have therefore compiled the best tips for successful hotel websites for you and tell you how you can generate more bookings via your website in the future.

The goal of a hotel website

The most important thing in advance: While the term “website” describes the entire Internet presence, i.e. all pages, “web pages” refers to the individual pages, such as the homepage or a booking page.

Websites should always have the intention to motivate visitors to take an action. This can be, among other things, signing up for your newsletter, following you on social media, contacting you or making a direct booking.

The hotel websites as an optimal sales tool

Your hotel websites take on several roles at once when it comes to attracting new guests:

• Online business card and flagship of your business – Prospective guests can get an overview and an initial feel for your hotel here.
• Digital brochure and information channel – who are you, what makes your hotel and what values do you live by? All this information can be embedded as good content in your web pages. Of course, including all important information about prices, excursion destinations in the region and interesting facts about your business.
• Support – Through a FAQ website you can answer the most frequently asked questions about your hotel, the surrounding area as well as your services once and make them available to potential guests.
• Round-the-clock sales center – booking software makes it easy for website visitors to book a room at any time.

Three more reasons why a hotel website is so important:

1. It helps you gain more visibility thanks to local search engine queries.
2. Direct bookings mean you don’t have to pay commission to third party suppliers.
3. With a professional website you strengthen your hotel branding.

How to create an appealing web presence?

It only takes a few seconds to decide whether visitors stay on your website or quickly click on to another page. The basics are crucial: a clear structure – from the photos to the texts to the menu bar – as well as the right web design for your hotel. The following website structure has proven successful:

• A clear home page: this is where your prospects will land first. It is therefore important to convey the feeling that your guests are not just being offered a place to sleep, but an experience, right from the hotel homepage, using imagery, design elements and crisp texts. From here, you can then link to the other subpages as well.
• Detailed info pages: You can then go into more detail on the websites themselves. Which rooms do you offer? What makes your restaurant special? What is your philosophy? How to contact you?

9 tips for a booking-strong hotel website

To encourage potential guests to book, there is of course no universal solution. However, there are some basics and tricks we would like to share with you:

• Get to know your target group. Only then can you begin to design your hotel websites specifically for your desired guests. Are they in need of rest in the first place? Then your design and language style should address this very concern.

• If good texts are gold, photos, picture carousels and videos are platinum! So choose high-quality and, most importantly, authentic visual elements to give your potential guests a taste of their stay (e.g. B. through photos of the rooms, breakfast buffet, surrounding attractions and spa area) to give.

Extra tip: Also use photos of guests who are part of your main target audience. This way you directly address the desired customer segment.

• Put your unique selling proposition in the foreground. Because by highlighting extras that set you apart from your competitors, you’ll be able to impress even when local competition is high. Your hotel is located near the airport, you offer only natural products as an eco-hotel or you welcome your guests with a welcome drink of their choice? Then this information definitely belongs on your website.

• Integrate the possibility of direct booking. A hotel booking system that makes availability and prices visible at a glance is best suited for this purpose. This can then in turn be integrated through a button in the menu bar, as a pop-up and/or under the respective room descriptions.

Extra tip: You can also add a short booking or contact form at the end of selected web pages to give interested parties the opportunity to ask any questions they may still have.

• Integrate guest reviews and other social proof elements, such as hotel stars. These are optimally placed right on the hotel homepage to build trust directly on the first visit.

• Optimize your hotel websites for search engines. This includes, among other things, a keyword research, the installation of internal and external links, the use of alt texts for images as well as the adjustment of loading times to be as high as possible on Google and Co. to rank.

• Provide travelers with additional, relevant information. For example, how about a section where you share articles about current events or testimonials from activities in the region?

• Often forgotten and yet so important: rely on a multilingual website to be able to address international guests as well.

• Smartphones and tablets are increasingly being used not only for research, but also for subsequent hotel bookings. To ensure that your hotel websites are displayed correctly on all devices, you should use a responsive design.

Analysis and updating – maintenance for your Internet presence

Once the hotel websites have been created and can be viewed online, the next step should be to set a regular frequency in order to analyze the most important key figures such as calls by search engines and the keywords responsible for them, as well as clicks on certain pages. With the knowledge gained from this, you can optimize your website accordingly.

But updates are also important, in case your images are outdated or something else has changed, so that travelers always get the latest information. Sometimes it is also worth redesigning the website.

Conclusion:

Attract more guests with successful hotel websites! Once you have implemented the above tips, you will see how much potential has been lying dormant in your hotel websites so far. And even though it may seem overwhelming and sometimes quite complex at first, optimizing your website is definitely worthwhile. Above all, to position themselves more independently of third-party providers.

If you don’t want to venture on your own, you can of course get support, for example at:

• a web designer for the visual design and implementation,
• a copywriter for your content,
• a photographer for professional pictures
• TourSol as experts for the hotel and tourism industry. We will be happy to help you develop the marketing strategy that perfectly fits your hotel.

But we are also available to you as a service provider and take over the complete revenue management of your hotel. This way you don’t have to worry about anything and you have the freedom to concentrate on other important areas of your business, thus keeping your turnover and costs under control.

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Video editing programs are powerful tools that allow filmmakers and video producers to create high-quality videos.
They allow users to import clips, edit, trim, add special effects and graphics, and save and export the finished production.

Video editing programs offer a wealth of features, including video editing, animation, title generator, music editing, and audio effects. They help users perfect their videos by combining different shots, adding effects and improving audio sound quality.

Some professional video editing programs allow users to save movies and videos in various formats, including HD, 4K, and 8K. They also offer other options such as sharing the finished videos on social media or exporting them to external storage devices.
Video editing programs are a must for anyone who wants to create, edit and publish movies or videos. However, to get a top-notch video, you need to spend some time and skill, especially if you have never used a video editing program before.

How a video editing program works

Video editing is an important part of video production.
With the right tools and a little creativity, you can create great video edits. Video editing programs are computer programs designed specifically for cutting, editing, and assembling video footage. In this guide, we’ll look at what you need to consider when choosing your video editing program and using its various features.

Which video editing program should you choose?

When choosing a video editing program, you need to consider certain criteria. These include support for different file formats, the number of effects available, and the technology required, such as e.g. the hardware and software. Some programs are very easy and intuitive to use, while others take a lot of time to learn. There are many different video editing programs to choose from.

Using video editing features in a video editing program

After choosing a suitable video editing program, you need to know the different features that are available.
This includes cutting, trimming and editing the video footage, adding transitions, using effects and adding text and graphics.

Editing is the most basic and accurate editing process. Here, you cut and break up the video footage into small sections for rearrangement. This allows you to better organize the story you are telling.

Trimming means removing unwanted areas of the video footage, e.g. A scene that doesn’t fit the story. This can be done by removing a single frame or a complete part of the video.

Stitching refers to attaching different video clips to create a complete scene. Here you can also add transitions to allow smooth transition between different clips.

In addition to cutting, trimming, and merging, you can also add effects to your video. These effects can change sound, light, color, or other visual aspects of a clip.

In addition, you can add titles, graphics, and music to give your video more depth and atmosphere.

What are the benefits of using a video editing program?

A video editing program can be a powerful tool that allows you to edit and trim your own videos. Whether you are a professional video producer or just want to make videos for yourself, the right video editing program will provide you with all the tools and features you need to create professional videos.

1. Professional video tools:
   A professional video editing program can provide you with a variety of tools for video editing and cutting. You can edit and customize your own videos with a variety of effects, filters, and transitions to get unique video results.
2. Time saving:
   A simple video editing program can help you save time by conserving resources such as storage space and bandwidth. You can edit and trim your videos quickly and easily to get a professional result.
3. Cost efficiency:
   A video editing program is extremely helpful to minimize your costs by simplifying processes and allowing you to do more with less materials. By using a video editing program, you can also reduce your costs by creating the tools and resources necessary to do the editing yourself.
4. User-friendly:
   A video editing program is easy to use and offers a user-friendly interface. You can use easy-to-use and intuitive tools to create professional videos.
5. Flexibility:
   Video editing programs are capable of trimming and rendering your videos to achieve a wide range of effective video results. You can easily set customizable settings to enhance and edit your videos.

These tips are useful with a video editing program

Video editing is a skill that can be learned using a computer to edit a video. A good video editing program can help make your video more impressive. Before you start, here are some basic tips to keep in mind.

• Familiarize yourself with the program. A video cutting program is a complex tool. Therefore, it is very important to first familiarize yourself with the basics of the program.
• Understand the basics of video editing. There are several video editing techniques and methods that you should understand and master before you get started.
• Plan your video in advance. It is important to have a clear idea of what you want to achieve before you start editing video.
• Use the right settings. Every video editing program has different settings and options. Choose the ones you like best.
• Make a backup of your videos. Before you make any changes, make a backup of your video so you can still access the original in case you do something you want to undo later on.
• Use the right tool. Video editing programs provide several tools to edit your video.
• Do not overdo it. There is a danger of falling in love with video editing and editing a video that contains too many elements. Try to keep the video simple and uncluttered.

After following these basic tips, you can get started with video editing, showing off your own creativity and sense of style.

Conclusion

Video editing is an indispensable part of video production. With many tools and a little creativity, you can create professional video edits. Before choosing a video editing program, you need to consider several criteria, such as support for different file formats, the number of effects available, and the technology required. Once you have chosen the right program, you should know the different features that are available to you. These functions include cutting, trimming, merging, and revising the video footage, as well as adding transitions, using effects, or inserting titles and graphics.

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Learn how you, as a publisher, can increase the visibility of ads on your website with our concrete practical tips. For successful and sustainable monetization of your ad inventory.

1. Note the positioning

In general : Place ads in close proximity to relevant content or in “content rich” areas on your website. Avoid rankings in areas without relevant content. Also consider the waterline (Above and Below the Fold) on your website to optimize viewability.

Above the fold (ATF): ATF refers to the content in the directly visible area of a website. Place the most relevant and exciting content on the first page and make it as visible as possible without having to scroll, for example by using a wider page or shorter, informative content. This gives users time to absorb and interact with the content and ads in the ATF area. Ensure that vertical ads are not displayed in a truncated manner.

Below the fold (BTF): The BTF area is located at the bottom of a website. This is only visible with scrolling. Again, make sure you have exciting content in the top BTF area to keep users reading and scrolling down. This way the ads will also be seen at the bottom of the page.

Our extra tip from the field: Place ads with horizontal formats at the bottom of the screen within the ATF area. This keeps them visible longer as they scroll. Ads placed below the navigation bar generally have higher viewability than those placed at the very top of the page, as these are usually scrolled away quickly. With this conversion, for example, on gutekueche.ch to increase the viewable rate by +16%:

2. Step on the gas with your website

Make sure your website or app loads quickly and reliably, including ad delivery times. Forgo unnecessary tracking scripts and minimize images in favor of high page speed. Loading speed is also a quality indicator for search engines and can thus influence the ranking of your website in search results. Use specific tools such as PageSpeed Insights or dareboost , to check the speed of your website.

3. Create clear conditions

Page design is another factor that influences the viewability of an ad. With a confusing web presence with many different elements, advertisements do not achieve high visibility. With an appealing, clean and clear page design you improve the user experience and also the viewability. Please note: On mobile pages, the proportion of ads to relevant content (excluding navigation and footer) should not exceed 30%. Such and other standards to promote advertising acceptance can be found at the “Coalition for better Ads”.

4. Go for Responsive Design

Optimize your website for mobile access. With a Responsive Design, the layout including ad placements is automatically adapted to the screen size of the end device. This is crucial for a good user experience.

5. Take it easy for a change

By means of lazy loading, the ads that are not directly in the visible area of the website are loaded only when they are in the visible area of the user. This delayed playout has a positive effect on visibility, especially for ads in the BTF section of the website. Lazy loading can also be activated via Goldbach if required.

6. Let the advertising material not only stick in the memory

Make advertising formats sticky! Sticky Ads stay in the visible area even when scrolling at a certain position. This function is particularly suitable for Sky placements (to the right of the website content), for Halfpage Ads and Skyscrapers, as in the example of 20min.ch:

7. Again: Test regularly

Check your measures and optimize your visibility continuously. We provide you with your viewability rate by format and device on a daily basis in the Goldbach Dashboard.

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Get out of the rut, escape the bad weather and into the world of the rich and famous – more and more Germans are emigrating or at least moving their jobs abroad. The reasons can be private, but also determined by the business carried out so far – for example, if the employer offers a job abroad.

The most popular workplace destinations continue to be Austria, Spain and Switzerland. Due to the economic growth and the favorable tax situation, however, Dubai comes more and more into the focus of German employers and employees. Dubai is located on the Persian Gulf, is the capital of the Emirate of Dubai and belongs to the – 1971 founded – United Arab Emirates (UAE). Those who intend to work in Dubai or to establish a company there, must make some preparations and inform themselves about the peculiarities of the metropolis with millions of inhabitants.

Entry Requirements for Dubai

Although you might not think so, the entry requirements for Dubai are simpler than you might think. Before you accept a new job in Dubai, you should familiarize yourself with the country – quasi a look& start See Trip. All you need is a visitor visa.

• usable by German citizens
• valid for 90 days
• Passport required / valid for at least six months
• Visa will be issued upon arrival in Dubai
• Guarantor is required (hotel, company, UAE citizen)

When applying for a work visa for Dubai, there are some changes since February 2018. With the submission of the application for the visa, a police clearance certificate must now also be submitted. The certificate of good conduct is issued in Germany, but must be certified by the UAE immigration authority upon arrival in Dubai. Before entering the country, you must already have a concrete job offer, or better yet, a signed employment contract in your pocket. Your employer then acts as a sponsor, without whom working in Dubai is not possible.

Living in Dubai

In addition to the new job, the living and private environment in Dubai must also be right – especially if you are moving with the whole family. Right away, you can put the idea of a cute home with a front garden and pool to rest in Dubai. In the United Arab Emirates, people think and build bigger and more ostentatiously – the rental costs are correspondingly high. A 2-room apartment is available – depending on location and furnishings – from 100.000 Dirham (AED), that is about 24.000 Euro per year or. 2000 Euro per month. So that you can live later in a way that suits your personal and financial expectations, make sure you find accommodation in Dubai in good time. Your employer will also support you in this point.

Tip: In Dubai – at least in business – English is spoken predominantly. Without appropriate good to very good language skills, you will have a hard time finding a job in the city of skyscrapers.

Working in the tax paradise Dubai

Once you have cleared the formalities with the authorities and your employer, you can enjoy the benefits of your new job. Despite all the amenities Dubai offers, work must be done here as well! As far as income is concerned, this depends of course on your new job, but on average it is about the same as in Germany. However, there are no collective agreements etc. and the best news, no taxes either. What is stated as gross salary in the contract also ends up in your account at the end of the month. Those who go to Dubai as expats sometimes enjoy further advantages. These benefits can be included in the employment contract, but are not obligatory for the employer:

1. Organization of the move (usually handled by expat stations)
2. Flight home once a year
3. Special leave on religious holidays
4. Assumption of costs for medical specialists and physiotherapy
5. Partial or complete coverage of school fees
6. Contribution to rental costs
7. Company car or mobility allowance for public transport
8. Financial support for the expatriate’s spouse (z. Ex. for further education or language courses)

Tax benefits for companies

Not only employees, but also companies benefit from the tax advantages in Dubai. For example, there is no company and corporate tax (except oil and gas industry). It does not matter whether the company is founded directly in Dubai or in one of the free trade zones. Advantage when founding a company in a free trade zone: The entrepreneur remains 100 percent owner of his founded company and does not need a sponsor who is not only a supporter but also a shareholder with 51 percent outside the free trade zone.

50 years tax-free!
In addition, tax exemption is guaranteed for 50 years if the company is established in a free trade zone! This means you don’t have to pay business, corporate, property and trade tax for at least 50 years.

Costs for setting up a company in Dubai
With regard to the costs, there are first of all two variants: 1. You take over an existing company, then primarily its purchase price will be the biggest cost block. Or 2. They newly found. Then you need to budget for costs of incorporation documents, translation services, office rent (mandatory) and the usual license fees in Dubai.

The last two items in particular are costs to be calculated annually. With regard to office rent, I would like to refer again to the above-mentioned website all-realestates.com, which is very useful. For the license fees due annually, at least 45.000 Dirham to be included. This corresponds to approx. 10.500 €.

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• With komoot, you can get more out of your next e-bike tour.
• The service offers special functions for pedelecs.
• In addition, you can optimize your tour for the e-bike with a few simple steps.

If you travel a lot in nature, by bike or on foot, then you probably know the tour app komoot. The platform offers thousands of route suggestions for excursions thanks to the active community. The software also allows you to plan your own tours.

In the last few years, more and more e-bikes have appeared on the roads and cycle paths alongside non-motorized bicycles and mountain bikes. In line with this, komoot offers some practical features to make your “E-Tour” even better. As an e-bike owner, you should know the following tips.

Route planning for e-bikes

Both in the app and on komoot’s website, it is possible to plan tours specifically for e-bikes. If you are in the route planning, first select that you are traveling by bicycle. Then you can select the option “E-bike” activate.

Here you have the option to select different e-bike bike types. In addition to “Bike are also “racing bike, “Mountain Bike”, “Gravelbike” and “MTB-Enduro to choose from.

Offline navigation: Use these apps to navigate without an Internet connection Offline navigation: Use these apps to navigate without an Internet connection

The e-bike option is currently only available for self-planned tours, routes from the community or from the provider itself remain unaffected. However, there is a trick. You can simply select the option “Plan similar tour” for an existing tour.

The “e-bike” can also be connected to the cradle select. But keep in mind that the tour is not optimized for your electric bike. So it is a good idea to plan a route yourself. All you have to do is select a start and end point and, if necessary, select the option “To&” Way Back” set.

Include charging stations in tour

If you are planning a longer tour, you should make sure that the battery will last until the end. On long distances this can easily become a problem. Therefore, our tip is to plan charging stations for your e-bike into the tour.

In komoot you can already find some charging stations, which you can include in your route planning. You can simply have the charging stations displayed on your route. The number of charging stations is still expandable.

You should therefore still use specialized apps to search for charging stations and then add them as additional waypoints in komoot. We link you below, some applications that you can use to find the charging stations.

• E-Station for iPhone (free of charge)
• NEXTCHARGE for Android (free)
• NEXTCHARGE for iPhone (free)
• Bike.de for Android (free of charge)
• Bike.de for iPhone (free of charge)

The linked apps can all be used free of charge. The offer of charging stations differs partly, so feel free to try several applications and check which one is best for your region.

connect komoot with your bike computer

Komoot also cooperates with e-bike manufacturers and thus enables the connection between the app and the bike computer. The service supports Bosch Kiox and Bosch Nyon, as well as compatible e-bikes from Specialized, Flyer, Cobi and Yamaha.

If you use your own GPS devices on your e-bike, you can often use komoot with them as well. The outdoor specialist enables connection to GPS system from Garmin, Wahoo, Sigma, Lezyne, Hammerhead, Ciclo, Bryton, Meilan, TwoNav as well as Mio, among others.

If you want to attach your cell phone to the handlebars, you need a suitable holder. Numerous solutions compete with each other on the market. Our comparison clarifies advantages and disadvantages.

You do not own a supported device? Then you can also use komoot on your smartphone. The app offers a special mode that saves the battery and only turns on the phone display when there are new navigation instructions. You still need the right handlebar mount for your smartphone? in the linked article we give you an overview of possible solutions.

In addition, komoot can be used with the Apple Watch and various other smartwatches. Of course you can also use Komoot offline.

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1. Employer Branding

Employer branding refers to all measures taken by a company to build and promote an attractive employer brand.

The primary goal is not to recruit directly, but to build a good image for potential candidates. This is how you attract the attention of the employee market and establish yourself as an attractive employer. As soon as you have built up a strong employer branding, this will automatically arouse the interest of candidates in the best case and thus continuously facilitate your recruiting. The goal should be that job seekers always look for open positions at your company first.

In order to implement employer branding, there are several measures to take.

• Use employees as brand ambassadors for your company. You should project a positive image to the outside world in an authentic way.
• Communicate your corporate culture openly and authentically. Various channels, such as your own career site or social media channels, can be of help to you.
• Provide a look behind the scenes. This can be achieved through images, videos and statements from employees or similar formats. You can distribute the content on your own channels or also on external ones.

2. Social Recruiting

Social recruiting means making use of social networks in recruiting in order to address candidates in this way. Since you can address a much larger target group in social networks, it is often easier to fill a position this way.

Social recruiting offers another important component – so-called audience targeting, or in German: konkrete Zielgruppenansprache. Because on social media, you can not only get a great reach, but also target exactly those who might be interested in you. For example, you can select who your social media ads are served to based on demographic or geographic data or specific interests. This is how you find people who are a perfect fit for your company.

If you want to learn even more about social recruiting, you can find helpful tips and tricks in this blog.

3. Optimize Candidate Journey

The Candidate Journey is the application experience that candidates have on the way from job search to hiring. In many cases, this is more bad than good. From a complicated and non-transparent application process, to unanswered application letters, to off-putting interviews – all of these issues can make recruiting difficult and can be the reason why good candidates are lost or discouraged. It is therefore essential that you make the candidate journey as simple and transparent as possible in order to leave a good impression on applicants – as they do on you.

There are many ways in which you can achieve this – the remaining tips in this blog will also contribute one or two things to an attractive candidate journey.

4. Candidate Management

Candidate management is a software to organize and simplify your recruitment process. Thereby you can for example.

• . Match and categorize applicant profiles.
• . Document job interviews easily.
• . automate and personalize invitations, acceptances and rejections.
• . write quick and personalized feedback.
• . Improve and simplify internal communication in the recruitment process.

You are looking for an applicant management system that makes your work easier? With our Recruiting-Pro package you benefit for a whole year for free in a 3-year contract. 

All of these contribute to making your recruitment process much easier and more efficient. It also improves the candidate journey and the candidate experience, which ultimately results in more applications for your open positions.

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You can find this list by clicking on the "Multi-level list" icon in the paragraph group of the "Start" tab (see screenshot).

You can also (subsequently) use this list structure to automatically number headings, as long as you give them the right style (Heading 1, Heading 2, etc.).) assigned.

Click into a headline and choose the version of the 1.1-Numbering, in which a gray headline lettering can be seen behind each number.

Alternatively, you can use the instructions below to create a list with any numbering and format it as desired.

Create and format a new list with multiple layers

Click on the "Multi-level list" icon in the paragraph group of the "Start" tab. Then click on "Define new list with multiple levels…" at the bottom.

If you want to convert an already existing list, mark it beforehand.

Tip: If you want to change something in the list later, click with the cursor into the list or mark it and click again on "Define new list with multiple layers…".

If you want your list to be permanently saved as a style sheet and available to you in Word in the future, click on "Define new list type…" instead. Then at the very bottom, check the "New documents based on this template" checkbox. Then click on the "Format" button in the bottom left-hand corner and then on "Numbering.

Both procedures lead you to the window shown below. Here you can make different settings for each layer of the list, which are described further below.

First select the list level on the left that you want to format. After you have made the desired adjustments for all layers, confirm with "OK".

The created list can be found by clicking on the "Multi-level list" icon in the menu bar again.

When creating a list with multiple layers, the following formatting is possible:

Adjust numbering and enumeration format

Under "Number format template for this layer:" you can set the desired numbering format. Here you can choose between Arabic and Roman numerals, letters or enumeration symbols, among others.

Under "Enter formatting for number:" you can then define how the numbers/letters/symbols should be displayed in the list. Characters that you enter here additionally will be displayed unchanged for each numbering of the respective layer.

You can change here e.g. put a dot, a bracket, a space or a hyphen behind a number or display the word "List item" in front of each number. It's important that you either use the "Number style sheet for this layer:" to automatically enter the numbering into the field (see above) or keep the default setting and don't enter this part manually.

Under "Include layer number from:" you can specify from the second layer onwards whether the numbering of previous layers should come before the current numbering (e.g.B. 1A, 1B etc.).

Customize font size, font color and other text formatting

Click on the "Font" button to open the corresponding window. Here you can change the font, font size and font color of numbering/enumeration characters or apply formatting like bold and underlines.

In the "Advanced" tab you can set the character spacing.

Adjust indents, spacing and text alignment

Under "Number alignment" you can specify whether the list should be left-aligned, right-aligned or centered.

In the "Alignment" field you can specify the distance of the list items from the page margin. If a list level should not be indented and should be on the same level as the rest of the text, enter 0 here.

Under "Text indent" you can set the distance of the text behind a number/ bullet from the page margin.

With a click on the button "Set for all layers…" the selected indents can be applied to all layers of a list and an additional fixed indent can be set for each subsequent layer.

Advanced settings

Click on the "Expand>>"-button in the lower left corner to enlarge the window. Here you can make further settings. At "Start with:" you can select e.g. define that a list does not start with 1, but with a different number. In addition, the count can be restarted after a selected level.

Numbering of headings – Link list with style sheets

The multi-level list can also be used to number all headings in a document.

Make sure that you assign the correct heading level to all headings in your document using a style sheet. Use the styles "Heading 1", "Heading 2" etc.

Click for it into a paragraph and/or. into a heading and select the desired template in the Styles group of the Start tab.

Create a list with several levels as described in this article and configure them as desired.

Select level 1 and click on the "Expand>>"-button to enlarge the window. Select the style "Heading 1" at "Link to style:". Then switch to level 2 and select the "Heading 2" style here. Repeat this step if you use more heading layers.

After you have confirmed the list creation with "OK", all headings in your document should be numbered in the style of the created list.

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