Learn how you, as a publisher, can increase the visibility of ads on your website with our concrete practical tips. For successful and sustainable monetization of your ad inventory.
1. Note the positioning
In general : Place ads in close proximity to relevant content or in “content rich” areas on your website. Avoid rankings in areas without relevant content. Also consider the waterline (Above and Below the Fold) on your website to optimize viewability.
Above the fold (ATF): ATF refers to the content in the directly visible area of a website. Place the most relevant and exciting content on the first page and make it as visible as possible without having to scroll, for example by using a wider page or shorter, informative content. This gives users time to absorb and interact with the content and ads in the ATF area. Ensure that vertical ads are not displayed in a truncated manner.
Below the fold (BTF): The BTF area is located at the bottom of a website. This is only visible with scrolling. Again, make sure you have exciting content in the top BTF area to keep users reading and scrolling down. This way the ads will also be seen at the bottom of the page.
Our extra tip from the field: Place ads with horizontal formats at the bottom of the screen within the ATF area. This keeps them visible longer as they scroll. Ads placed below the navigation bar generally have higher viewability than those placed at the very top of the page, as these are usually scrolled away quickly. With this conversion, for example, on gutekueche.ch to increase the viewable rate by +16%:
2. Step on the gas with your website
Make sure your website or app loads quickly and reliably, including ad delivery times. Forgo unnecessary tracking scripts and minimize images in favor of high page speed. Loading speed is also a quality indicator for search engines and can thus influence the ranking of your website in search results. Use specific tools such as PageSpeed Insights or dareboost , to check the speed of your website.
3. Create clear conditions
Page design is another factor that influences the viewability of an ad. With a confusing web presence with many different elements, advertisements do not achieve high visibility. With an appealing, clean and clear page design you improve the user experience and also the viewability. Please note: On mobile pages, the proportion of ads to relevant content (excluding navigation and footer) should not exceed 30%. Such and other standards to promote advertising acceptance can be found at the “Coalition for better Ads”.
4. Go for Responsive Design
Optimize your website for mobile access. With a Responsive Design, the layout including ad placements is automatically adapted to the screen size of the end device. This is crucial for a good user experience.
5. Take it easy for a change
By means of lazy loading, the ads that are not directly in the visible area of the website are loaded only when they are in the visible area of the user. This delayed playout has a positive effect on visibility, especially for ads in the BTF section of the website. Lazy loading can also be activated via Goldbach if required.
6. Let the advertising material not only stick in the memory
Make advertising formats sticky! Sticky Ads stay in the visible area even when scrolling at a certain position. This function is particularly suitable for Sky placements (to the right of the website content), for Halfpage Ads and Skyscrapers, as in the example of 20min.ch:
7. Again: Test regularly
Check your measures and optimize your visibility continuously. We provide you with your viewability rate by format and device on a daily basis in the Goldbach Dashboard.