With toursol always on the pulse of time: we inform about current topics
In times of Booking.com, Agoda and Airbnb, it is predominantly small hotels that do not score with their own hotel websites. But even some medium and large hotels still underestimate the value of having their own online presence in the digital age. In doing so, they are the most important part of your direct booking channel.
Even though booking platforms can help to attract new guests, filtering by price often plays a major role for searchers in this case. To sell oneself below value, only to be displayed high up, however, is not an optimal solution, especially in the long run. If you really want to have long-term success with your hotel, you should therefore also have a digital presence. In addition to the web design and professional photos on the hotel website, this also includes the findability via search engines. This may sound very elaborate and costly at first, but in the end it doesn’t necessarily have to be. We have therefore compiled the best tips for successful hotel websites for you and tell you how you can generate more bookings via your website in the future.